by Wade Garland

A lot has been written on the drivers of Brand Growth and the importance of investing in both Mental Availability AND Physical Availability*. But while Mental elements are often well covered in traditional Brand Research programs, getting good, usable metrics for development of Physical Availability strategy can be more challenging. Physical Availability is driven by […] [...] read more...
Newsletter

Red Ocean Retail Rocket No.3

by Wade Garland ¬ 08/13/2015

6 THINGS WE LEARNT FROM GOOGLE BEFORE LUNCH… Digital Marketing, Omni-Channel Retailing, O2O. Whether you are new to all of this or an old hand, chances are Google has a few things to teach you. As part of their Asia Pacific Digital Marketing & Analytics roadshow, they stopped in to Hong Kong recently – here […] [...] read more...
Market Insights

6 things I learnt at Google before lunch

by Wade Garland ¬ 08/12/2015

Digital Marketing, Omni-channel retailing, O2O. Whether you are new to all of this or an old hand, chances are Google has a few things to teach you. As part of their Asia Pacific Digital Marketing & Analytics roadshow, they stopped in to Hong Kong with a line up including international industry heavy weights like David […] [...] read more...
Company News

Red Ocean China Operations Online

by Wade Garland ¬ 08/01/2015

With the opening of our Shanghai office, Red Ocean Solutions is now officially underway in China. Initial retail auditing projects are kicking off in Guangzhou, with expansion to cover 20 cities by end of year. 2016 will see us further expand to over 100 cities across the nation. Stay tuned! [...] read more...
Newsletter

Red Ocean Retail Rocket No.2

by Wade Garland ¬ 07/07/2015

NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION A consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience point of sale executional problems in 15% of them – not a big number perhaps but a LOT of missed sales opportunities. The Challenge: How to find those 1,500 […] [...] read more...