Getting products listed in target channels is critical, but Share Of Visual Inventory (SOVI) is just as important – ensuring products are physically on shelf and working to grow share of shelf facings will drive increased sales performance. Getting a fast, reliable read on SOVI across key channels and locations can however be challenging, but […] [...] read more...

Despite a more diverse, fragmented sales environment, General Trade outlets have something in common with the Modern Trade: Sales Opportunity! Here are a few ways to identity and leverage opportunities in GT channels, using the Sanitary Napkin category as a case study. (Nationwide Sanitary Napkin Audit in Hong Kong for 6 major sanitary napkin brands, […] [...] read more...

Pricing of whisky across channels is more diversified than you might think. Do you really know? Setting a right price is key to getting your product moving fast. Here are some surprising results from a recent nationwide scotch whisky audit in Hong Kong. (Nationwide Scotch Whisky Audit in Hong Kong for all brands, 50 stores: […] [...] read more...

Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] [...] read more...

There is increasing reliance on the General Trade when margins are being squeezed in the Modern Trade. It is to protect the margins and also find new customers. We should not underestimate its potential. For some of the categories in General Trade, they could take up the sales comparable to Modern Trade. Here are some […] [...] read more...