Newsletter
A lot has been written on the drivers of Brand Growth and the importance of investing in both Mental Availability AND Physical Availability*. But while Mental elements are often well covered in traditional Brand Research programs, getting good, usable metrics for development of Physical Availability strategy can be more challenging. Physical Availability is driven by […] [...] read more...
Market Insights
Case Study: Where is the white space to drive sales growth?
Too often, we see brands competing fiercely only in channels of high visibility yet failing to stand out from one another. The competition for sales gain results in fighting for shelf space or cutting prices. Channels with low visibility are neglected as brands are scared to take the risk in the unknown area, or simply […] [...] read more...
Market Insights
Retail Case: Why Share of Visual Inventory (SOVI) really matters for Sparkling Soft Drinks in Taiwan
Getting products listed in target channels is critical, but Share Of Visual Inventory (SOVI) is just as important – ensuring products are physically on shelf and working to grow share of shelf facings will drive increased sales performance. Getting a fast, reliable read on SOVI across key channels and locations can however be challenging, but […] [...] read more...
Market Insights
Retail Case: Leveraging Distribution Opportunities in General Trade. A Market Opportunity Analysis
Despite a more diverse, fragmented sales environment, General Trade outlets have something in common with the Modern Trade: Sales Opportunity! Here are a few ways to identity and leverage opportunities in GT channels, using the Sanitary Napkin category as a case study. (Nationwide Sanitary Napkin Audit in Hong Kong for 6 major sanitary napkin brands, […] [...] read more...
Market Insights
Retail Case: Leveraging Pricing Opportunities Across Channels
Pricing of whisky across channels is more diversified than you might think. Do you really know? Setting a right price is key to getting your product moving fast. Here are some surprising results from a recent nationwide scotch whisky audit in Hong Kong. (Nationwide Scotch Whisky Audit in Hong Kong for all brands, 50 stores: […] [...] read more...
Market Insights
Retail Case: Leveraging Distribution Opportunities Across Channels
Brand performance is varied across channels. The differences in sales environment could have great impact on any business decision, including support on merchandising or pricing. The more we understand, the more likely we are to make the right decisions. Here are some surprising results from a recent nationwide floor cleaner audit in Hong Kong. (Nationwide […] [...] read more...