Newsletter

Market Insights

Understanding Retail Presence for Improved Sales Performance…

by Miin Tan ¬ 01/21/2016

Whether a big brand or a new entrant, presence at the point of sale is critical – but how much space are you really laying claim to? What’s the right way to measure it and more importantly, can you improve it over time?  On the measurement front, there are a range of options, from simple […] [...] read more...
Newsletter

Red Ocean Retail Rocket No.3

by Wade Garland ¬ 08/13/2015

6 THINGS WE LEARNT FROM GOOGLE BEFORE LUNCH… Digital Marketing, Omni-Channel Retailing, O2O. Whether you are new to all of this or an old hand, chances are Google has a few things to teach you. As part of their Asia Pacific Digital Marketing & Analytics roadshow, they stopped in to Hong Kong recently – here […] [...] read more...
Newsletter

Red Ocean Retail Rocket No.2

by Wade Garland ¬ 07/07/2015

NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION A consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience point of sale executional problems in 15% of them – not a big number perhaps but a LOT of missed sales opportunities. The Challenge: How to find those 1,500 […] [...] read more...