News

A lot has been written on the drivers of Brand Growth and the importance of investing in both Mental Availability AND Physical Availability*. But while Mental elements are often well covered in traditional Brand Research programs, getting good, usable metrics for development of Physical Availability strategy can be more challenging. Physical Availability is driven by […] [...] read more...
Too often, we see brands competing fiercely only in channels of high visibility yet failing to stand out from one another. The competition for sales gain results in fighting for shelf space or cutting prices. Channels with low visibility are neglected as brands are scared to take the risk in the unknown area, or simply […] [...] read more...
In-store sales talk can be a highly influential addition to product display, especially in general trade and on-trade channels. Mystery Shopping enables us to quickly and cost effectively understand brand recommendation and advocacy at the moment of truth – as this recent nationwide Tobacco mystery shopping program in Taiwan shows. With SmartRocket real-time reporting, easily […] [...] read more...
SmartRocket Universe Check: Check your own and competitive product listing in a complete, up to date universe of EVERY STORE in your target channel. Identify every store that could potentially stock your products but currently does not. Identify stores where your retail execution is below standard. Improve the breadth and quality of your distribution to […] [...] read more...
A promoter/ brand ambassador can be a key component in your overall brand offer in store. A good promoter can not only improve customer experience with your brand, but can turn that experience into actual sales on the spot. But how well are your promoters really performing? Experiencing this through the lens of the customer […] [...] read more...
With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data […] [...] read more...