Market Insights

Retail Case : Need to quickly understand the competitive landscape ?

by Jimmy Ho ¬ 02/27/2018

Real time retail intelligence can give you a fast and reliable reading on the actual market situation. In just a few hours, get data and imagery on availability, stocking, pricing and promotional materials, as the following shampoo product study demonstrates. (Nationwide Shampoo Audit in Hong Kong, covering Key Account channels for 200 stores: Chain Supermarkets […] [...] read more...
Market Insights

Retail Case: Is brand performance always consistent across channels?

by Jimmy Ho ¬ 12/13/2017

“Last Christmas, I gave you my heart. But the very next day you gave it away… ” Christmas is around the corner. Different retailers have already displayed tons of chocolate products to capture this festive sales. Here are some surprising results from a recent nationwide chocolate audit in Hong Kong. (Nationwide Chocolate Audit in Hong […] [...] read more...
Market Insights

The Importance of First Recommendation from Retail Staff

by Jimmy Ho ¬ 11/13/2017

Getting products displayed on shelves is critical, but the recommendation made by store personnel can also be highly influential – they appear to be the most reliable and knowledgeable person in the store. We will ask the store personnel for recommendation when we have little or even no understanding of the products. Knowing how they […] [...] read more...
Market Insights

Retail Case: Understanding the Impact of Parallel Imports

by Jimmy Ho ¬ 10/10/2017

Understanding brand presence and overall share in the market is a key consideration when formulating marketing strategy, but your office local sales figures may only be telling part of the story. If your products are being manufactured in multiple locations, as many are, then consumers in your market may be seeing and buying variants of […] [...] read more...