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Market Insights
Retail Case: Tailoring Retail Strategy to specific Channels & Locations
Different channels, different sales environments, different opportunities and threats. No surprises there but exactly how different are they and what should you be doing about it? Location specific, in store data can help you answer these questions quickly and effectively. Here are a few results from a recent nationwide audit on bottled water products in […] [...] read more...
Market Insights
Retail Case: Measuring the Visual Inventory of Indonesias CVS Drink Coolers
A picture is worth a thousand words and, a picture, is what a thirsty consumer sees when they look at the drinks fridge in a store – a picture with possibly a thousand facings. You see, thirsty consumers will often make decisions right there at the glass doors of the fridge – the point of […] [...] read more...
Market Insights
Retail Case : Need to quickly understand the competitive landscape ?
Real time retail intelligence can give you a fast and reliable reading on the actual market situation. In just a few hours, get data and imagery on availability, stocking, pricing and promotional materials, as the following shampoo product study demonstrates. (Nationwide Shampoo Audit in Hong Kong, covering Key Account channels for 200 stores: Chain Supermarkets […] [...] read more...
Market Insights
Retail Case: Why Location Data is important in driving retail execution excellence?
Only looking at the aggregated data, it is hard to identify locations with specific execution issues for quick fixes. It takes you long and at the same time costs you a lot to find out the problem and fix it. If we just focus on the core stores/ part of the stores, it will undoubtedly […] [...] read more...
Market Insights
Retail Case: Is brand performance always consistent across channels?
“Last Christmas, I gave you my heart. But the very next day you gave it away… ” Christmas is around the corner. Different retailers have already displayed tons of chocolate products to capture this festive sales. Here are some surprising results from a recent nationwide chocolate audit in Hong Kong. (Nationwide Chocolate Audit in Hong […] [...] read more...
Market Insights
The Importance of First Recommendation from Retail Staff
Getting products displayed on shelves is critical, but the recommendation made by store personnel can also be highly influential – they appear to be the most reliable and knowledgeable person in the store. We will ask the store personnel for recommendation when we have little or even no understanding of the products. Knowing how they […] [...] read more...