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Market Insights
Retail Case: Leveraging Distribution Opportunities in General Trade Channels
There is increasing reliance on the General Trade when margins are being squeezed in the Modern Trade. It is to protect the margins and also find new customers. We should not underestimate its potential. For some of the categories in General Trade, they could take up the sales comparable to Modern Trade. Here are some […] [...] read more...
Market Insights
Retail Case: Brand Performance always consistent across Channels. Here’s What It Really is.
“ 3.. 2.. 1.. Happy New Year !!! ” We hope you had a good break and wish you a happy, healthy and prosperous New Year 2017. After the 2016 countdown party, there will be another big party coming, Chinese New Year. Don’t miss this golden chance to meet your family members, friends and someone […] [...] read more...
Market Insights
Retail Case: Just how different is product performance across different channels?
– “Jingle Bells, Jingle Bells, Jingle All the way…” Xmas is just around the corner and we hope you have your champagne, turkey chicken and Christmas cake ready! But don’t forget the chocolate – one of the key highlights in the party! Here are a few interesting results from a recent nationwide chocolate audit in […] [...] read more...
Market Insights
Retail Case: Will you be celebrating your floor stacking this festive season?
Floor stacking can be a key contributor to retail presence and a big driver of sales, particularly during festive and promotional periods. But is your floor stacking something to celebrate? Here are a few interesting results from a recent audit of key promotional locations in Hong Kong. (Nationwide floor stacking compliance program during a key […] [...] read more...
Market Insights
Retail Case: How are your Halloween promotions really doing?
Using the latest retail audit technologies, it’s possible to get a complete picture of your in store promotion from any location within hours – here are a few interesting results from a recent nationwide audit in Hong Kong. (Nationwide Halloween Snacks In Store Promotion Audit in Hong Kong, covering 272 chain supermarkets (Wellcome, ParknShop) + […] [...] read more...
Market Insights
Retail Case: What are stock outs really costing you?
Using the latest retail audit technologies, it’s possible to get a complete picture of your stock situation from any location within hours – here are some surprising results from a recent nationwide Audit in Hong Kong. (Nationwide OOS (Out Of Stock) audit program in Infant Milk category in Hong Kong, covering 1,200 chain supermarkets and […] [...] read more...