News
Newsletter
Red Ocean Retail Rocket No.2
NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION A consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience point of sale executional problems in 15% of them – not a big number perhaps but a LOT of missed sales opportunities. The Challenge: How to find those 1,500 […] [...] read more...
Company News
Hong Kong Office Grand Opening
Officially opened our new office at The Workst@tion, corner of Lyndhurst Terrace & Hollywood. Good views and plenty of light – just the right atmosphere for launching (Smart)Rockets! [...] read more...
Market Insights
The Road to Retail Excellence Part 1
These days, everyone is clear that excellence in retail execution and the First Moment of Truth (FMOT) IS important, but WHY? You spend significant effort getting customers to the shelf, but that’s just half the battle. Once there, they are going to be subject to all kinds of influences, both positive and negative. If you […] [...] read more...
Market Insights
NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION
A killer sales promotion, full integration with brand strategy, flawless retail execution. FMOT Boom !! Just sit back and watch the sales roll in. And then there’s what actually happens… Consider this: a consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience problems in 15%* of them […] [...] read more...