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Red Ocean Retail Rocket No.2

by Wade Garland ¬ 07/07/2015

NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION A consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience point of sale executional problems in 15% of them – not a big number perhaps but a LOT of missed sales opportunities. The Challenge: How to find those 1,500 […] [...] read more...
Market Insights

The Road to Retail Excellence Part 1

by Wade Garland ¬ 06/30/2015

These days, everyone is clear that excellence in retail execution and the First Moment of Truth (FMOT) IS important, but WHY? You spend significant effort getting customers to the shelf, but that’s just half the battle. Once there, they are going to be subject to all kinds of influences, both positive and negative. If you […] [...] read more...
Market Insights

NEW TECHNOLOGIES GIVE INSTANT ACCESS TO RETAIL INFORMATION

by Wade Garland ¬ 06/23/2015

A killer sales promotion, full integration with brand strategy, flawless retail execution. FMOT Boom !! Just sit back and watch the sales roll in. And then there’s what actually happens… Consider this: a consumer brand might have distribution across 10,000 locations in a single market. That same brand might experience problems in 15%* of them […] [...] read more...