#On-trade

In-store sales talk can be a highly influential addition to product display, especially in general trade and on-trade channels. Mystery Shopping enables us to quickly and cost effectively understand brand recommendation and advocacy at the moment of truth – as this recent nationwide Tobacco mystery shopping program in Taiwan shows. With SmartRocket real-time reporting, easily […] [...] read more...
With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data […] [...] read more...