#Retail Audit

Too often, we see brands competing fiercely only in channels of high visibility yet failing to stand out from one another. The competition for sales gain results in fighting for shelf space or cutting prices. Channels with low visibility are neglected as brands are scared to take the risk in the unknown area, or simply […] [...] read more...
With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data […] [...] read more...
Market Insights

Retail Case: Leverage Sales Opportunities Using In-Store Data at Location Level

by Jimmy Ho ¬ 05/21/2018

A market overview may be good for strategic planning, but when it comes to improving actual sales performance at store level, it may not provide the necessary detail. The differences in sales environments across channels add to the complexity of turning strategic level information into real sales outcomes. Location specific, in store data can however […] [...] read more...
Market Insights

Retail Case: Tailoring Retail Strategy to specific Channels & Locations

by Jimmy Ho ¬ 05/08/2018

Different channels, different sales environments, different opportunities and threats. No surprises there but exactly how different are they and what should you be doing about it? Location specific, in store data can help you answer these questions quickly and effectively. Here are a few results from a recent nationwide audit on bottled water products in […] [...] read more...
Market Insights

Retail Case: Is brand performance always consistent across channels?

by Jimmy Ho ¬ 12/13/2017

“Last Christmas, I gave you my heart. But the very next day you gave it away… ” Christmas is around the corner. Different retailers have already displayed tons of chocolate products to capture this festive sales. Here are some surprising results from a recent nationwide chocolate audit in Hong Kong. (Nationwide Chocolate Audit in Hong […] [...] read more...