#supermarket

A promoter/ brand ambassador can be a key component in your overall brand offer in store. A good promoter can not only improve customer experience with your brand, but can turn that experience into actual sales on the spot. But how well are your promoters really performing? Experiencing this through the lens of the customer […] [...] read more...
With diversified distribution channels nowadays, it becomes more difficult to gain visibility across all channels that sell your products, especially emerging channels (e.g. parallel import retailers or online retailers) or general trade. You may have a higher degree of confidence in sales data for some channels, but there may be uncertainty or simply no data […] [...] read more...